新年冬新希望 A Bad Hair Year
Cassette Tape Visual Design
Illustration / Graphic Design
Client: 青虫 aoi
2022
I was invited to develop a visual concept and design for Taiwanese indie rock band AOI's 2022 single, “A Bad Hair Year”. The track explores themes of renewal and the possibilities of a new chapter in life, but also the disappointment of promises unfulfilled and dreams unrealized.
The main element in the design is a flower blossom—a symbol of good fortune traditionally associated with Chinese New Year. But what of the song's darker side?
Where bold, bright reds signal the wishes of joy and prosperity over Chinese New Year, this flower blossom is set against a background of black. This juxtaposition—a good omen overlain over a bad one—produces a kind of visual irony to capture the song's theme of the tension between expectation and reality.
The main element in the design is a flower blossom—a symbol of good fortune traditionally associated with Chinese New Year. But what of the song's darker side?
Where bold, bright reds signal the wishes of joy and prosperity over Chinese New Year, this flower blossom is set against a background of black. This juxtaposition—a good omen overlain over a bad one—produces a kind of visual irony to capture the song's theme of the tension between expectation and reality.
此專案為台灣在地樂團「青虫aoi」的2022年台語單曲「新年冬新希望」。單曲探討了新的一年是否真的帶來新的希望的主題，但同時也帶有未實現的承諾和夢想的失望。主視覺的靈感源自中國傳統新年常見的吉祥圖案「花開富貴」。將象徵好運與幸福的牡丹花放置於視為不吉利的黑色背景中，呈現出視覺上的諷刺氛圍，預突顯歌曲中所訴說的期望與現實之間的張力。
